People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2006 > March > Eric Schmidt Analyst Day PowerPoint Golden Ticket

Wednesday, March 08, 2006

Eric Schmidt Analyst Day PowerPoint Golden Ticket


Eric Schmidt Says Your Personal Data is Googles Golden Ticke

So Ev sent me a link that Thomas sent him about the presentation Eric Schmidt gave market analysts during the March 2nd 2006 Google Analyst Day presentation.

Derrick (someone I don't know) did a great job of summarizing the powerpoint presentation but if you want to wade through the entire Google power point presentation then I've made it available for download here.

I didn't bother going through the entire presentation but I did see a few things I found alarming and was just plain shocked that Eric Schmidt even spoke about them in his presentation. I'm beginning to get the heebie jeebies, Microsoft has nothing to fear now that Google's really taking over the evil empire and is publicly announcing their plans for world dominance (via data of course).

Here are some of the quotes that just blew me (jason) away.
As we move toward the "Store 100%" reality, the online copy of your data will become your Golden Copy and your local-machine copy serves more like a cache. An important implication of this theme is that we can make your online copy more secure than it would be on your own machine.
You've got to be kidding me right? Make my pc a cache and Google the real hard drive, um, no. And it's going to be more secure than my machine? Again I say NO!
Another important implication of this theme is that storing 100% of a user's data makes each piece of data more valuable because it can be access across applications. For example: a user's Orkut profile has more value when it's accessible from Gmail (as addressbook), Lighthouse (as access list), etc.
No, it becomes more valuable to Google, not to me. I haven't used Orkut since they launched it and never plan on using it again. I don't want you storing all my information, that's what I have a computer for. I'm a big fan of one-to-one marketing but I'm not interested in saving time while Google gets rich on my data (as I type this I have google desktop running, time to abort!!!)
This foundation and framework will enable Google to set new standards for innovation and comprehensiveness. We plan to:
Get all the worlds information, not just some
Now that's a scarey thought.

Slide 18 discusses the Seven Themes
I'm having flashbacks of the movie Seven with Morgan Freeman. Will Google play the starring role in Seven II?

Now this next piece is interesting to me. First Schmidt talks about working on advancing their user interface and then he discusses building apps that capture places where people spend an inordinate amount of time like email. I thought Google's purpose was to make it easy to find information quickly instead of keeping you locked in for hours on end? Is that why my Google Snippets on top of GMail are becoming more and more commercial? doh!
Its clear to us that we are just at the beginning of meeting our mission of Organizing the worlds information and making it universally accessible and useful...
...Gmail – reinventing email management; email is where consumers spend an inordinate proportion of overall time online
Alright that's enough slamming for now. Be afraid of Google, be very afraid!

Posted By Jason Dowdell at 06:19 PM
Permanent Link: Eric Schmidt Analyst Day PowerPoint Golden Ticket | Comments (1)

(1) Comments on Eric Schmidt Analyst Day PowerPoint Golden Ticket

Mr. Schmidt owes his success largely to a global network of mobster fiends is what I hear from rival mafia. They say it was him that was directly responsible for the colosal profits made from promoting child pornography with the Google search engine.
http://endmafia.com
http://cid-21ccdb1c1e0c985a.spaces.live.com/blog/cns!21CCDB1C1E0C985A!130.entry

Comments by kael1 : Monday, January 05, 2009 at 09:41 AM

Post a Comment











Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed

Add Marketing Shift to your Technorati Favs