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Monday, March 13, 2006

Email Marketers Gone Wild

There's a right way and a wrong way to start a successful email marketing campaign. If you do it the right way you can make some cash, if you cut corners you may end up forking some dough over to the state of New York.

Datran Media, an E-Mail marketing service, has agreed to a $1.1 million settlement with the New York Attorney General's office stemming from charges that Datran bought e-mail lists that it knew to be in breach of the originating sites' privacy policies.

New York's attorney general Eliot Spitzer stated "With this case, we hope to set a new standard for Internet marketers and consumer research companies. Personal information secured through a promise of confidentiality must always remain confidential."

Nelson Muntz was quoted as saying "HA HA."

By Jason Dowdell at 03:37 PM | Comments (0)

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