Thursday, February 16, 2006
TV/PC Mash-Up Time
If content is king, then we need a royal decree for PCs and TVs to work together.A new survey from analyst firm Points North Group says that consumers would prefer to watch Web-based content on their TVs. What, a couch and 35-inch screen are a preferable combination to a chair on wheels and 14-inch screen? Shocking!
However, PCs are much more effective platforms for delivering interactive content and advertising, which is the direction marketers and content providers want to go. Online advertising enables immediate consumer response and has more reliable performance metrics than TV numbers. PCs already have the two-communications, input device and storage capacity, enabling efficient methods of finding content and playing back video on demand. And IPTV will bring the same programming (and more) that's available through cable and satellite through the broadband wires.
What we need is a dead simple standard for wirelessly sending recorded video and audio to the TV from the PC. There are lots of gadgets emerging such as wireless set-tops and media players, but they are all proprietary and too confusing for most consumers.
It's all digital content, so it should be stored in one place and easily viewed on either of two screens. It's that simple.
Posted By John Gartner at 09:59 AM
Permanent Link: TV/PC Mash-Up Time
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