Tuesday, February 14, 2006
Running With The Big Dogs
Here's my advice to the rest of you: Take dead aim on the rich boys. Get them in the crosshairs and take them down. Just remember, they can buy anything but they can't buy backbone. Don't let them forget it. Thank you.
-Bill Murray
Rushmore
If you have ever been to Myrtle Beach you’ve probably noticed the proliferation of many clothing articles you don’t normally see at the office. Confederate flag bandanas, cut-off jean shorts, Oakley Razorblades circa 1992 and some classy t-shirts. One of my personal favorite is the t-shirt that offers the sage advice to stay off the porch unless you can run with the “big dog.� I like this for two reasons. One, anytime a t-shirt emasculates me, I have to respect it and two, it directly applies to the ongoing search engine wars.
Right now, Google is the big dog. Yahoo and MSN are desperately trying to join it on the porch and are coming up with some creative ways at attracting more search traffic.
MSN is the latest entry in the rewards program for frequent searchers. Prizes include gift certificates from American Express, Target, REI and Nike. The prize list also includes Digital cameras and MP3 players. Three winners each month will also get to choose charities to receive $10,000, $25,000 or $50,000 donations.
Word on the street is that Yahoo may soon be joining MSN and Amazon in the rewards program fray. My main concern is that prizes are determined by the keywords you search for, because what the hell am I going to do with a Myrtle Beach tank top?
-Bill Murray
Rushmore
If you have ever been to Myrtle Beach you’ve probably noticed the proliferation of many clothing articles you don’t normally see at the office. Confederate flag bandanas, cut-off jean shorts, Oakley Razorblades circa 1992 and some classy t-shirts. One of my personal favorite is the t-shirt that offers the sage advice to stay off the porch unless you can run with the “big dog.� I like this for two reasons. One, anytime a t-shirt emasculates me, I have to respect it and two, it directly applies to the ongoing search engine wars.
Right now, Google is the big dog. Yahoo and MSN are desperately trying to join it on the porch and are coming up with some creative ways at attracting more search traffic.
MSN is the latest entry in the rewards program for frequent searchers. Prizes include gift certificates from American Express, Target, REI and Nike. The prize list also includes Digital cameras and MP3 players. Three winners each month will also get to choose charities to receive $10,000, $25,000 or $50,000 donations.
Word on the street is that Yahoo may soon be joining MSN and Amazon in the rewards program fray. My main concern is that prizes are determined by the keywords you search for, because what the hell am I going to do with a Myrtle Beach tank top?
By Brent Brandow at 03:41 PM | Comments (0)
Subscribe to The MarketingShift Feed