Monday, February 20, 2006

PRWeb Enhances Distribution Services

PRWeb is rolling out new services enabling marketers to enhance their press releases. PRWeb has simplified creating RSS feeds, and enables customers to include hi-res images.

I'm not so sure the podcasting service will be a big hit with readers, though. Browsing press releases lets us skip past the marketingspeak to hopefully find some nuggets of interest and product details. I can't imagine listening to CEOs proselytize about how wonderful their products are for five minutes.

This is more of a testament to the power of using press releases to directly connect with audiences without the filter of us media types (who often don't do much besides regurgitate the stuff anyway).

Posted By Jason Dowdell at 03:41 PM
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