Tuesday, February 21, 2006

NBC Busts Chronic Video Clippers

NBC's legal department is asking websites that make copyrighted videos available online to cease and desist. NBC requested that sites including YouTube.com remove copies of videos including Saturday Night Live skits such as the popular "Lazy Sunday" episode.

IF NBC is concerned about losing revenue, then the company should do a better job of integrating ads. You can watch Lazy Sunday on NBC.com, but the website has very few ads.

Much like the music industry's slow march to make music available online in response to widespread file sharing, broadcasters are crawling to make content available through a few partners such as iTunes or Blinkx. They should be distributing their content far and wide and offer an RSS feed to affiliates and search engines. Someday it will happen.

By John Gartner at 04:54 PM | Comments (0)

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