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Monday, February 20, 2006

MSN adCenter Updated

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Those sneaky boys over at MSN adCenter went off and updated their interface this weekend. According to adCenter blog you should notice the following changes:

* When you sign in, the first page you see is now the "Campaigns" tab, and there's a greater distinction between campaigns and orders. Campaigns and orders now have their own elements, historical stats, and summary pages.
* There's a simplified order creation process; it's now 4 steps: Order Settings, Ads, Keywords and Pricing. And, the Order Settings tab includes targeting elements.
* You'll be able to delete campaigns and orders without first deleting all keywords and ads.
* Edit your budget, bidding, and incremental pricing options in one place — the new Pricing tab.
* Do research while you create orders.
* There's a new Keyword Research Tool as well, with keyword alternatives, pre-sales data, and demographic info.
* When you create your keyword lists, you'll see the keyword research and idea tool on the Keywords tab.

More cool stuff: manage your ads and keywords more easily.

* When you create or edit ads, you'll see a real-time preview on the right.
* As you type ad text and titles, the character limits update to match what you've got in the text field.
* All keyword/ad rejections will now show reason codes.
* The “Ad Description� field is now called "Ad Text."
* The “negative match� option is now called "excluded keywords."


* When using incremental bidding, you can set a relative percentage applied across all keyword bids instead of a specified dollar amount, so if you change your base bids, the additional targeted bid now adjusts automatically.
* Apply your negative keywords at the order level.
* If you want, apply your base bid amounts across all of your orders.
* U.S. city-based targeting options now include a corresponding state.

Good stuff MSN! I have logged in and the changes are noticeable and I hope the continue to improve adCenter. Maybe some geeks will come up with a easy way to convert your adwords account to adCenter? :)

By Evan Roberts at 12:07 PM | Comments (0)

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