Wednesday, February 15, 2006

Lots of People Use The Internet - Boring Web Stats

In another edition of the least shocking news ever we learned today that 80 percent of marketers use online advertising. I say this because it seems like every morning as I scan varied marketing sites looking for interesting news, there are always 3 to 4 articles breaking the huge story that a lot of people use the internet and therefore it is a good place to advertise.

No doy.

Why the need for constant reminders about the virtues of marketing products online? The answer is simple, for some unknown reason there are still those that doubt the power of the dark side.

The recent announcement that Coors is turning over their online marketing campaign to Avenue A / Razorfish shouldn't be big news, but, it is. The simple act of investing obscene amounts of money in an online campaign lends credence to small online marketing firms everywhere.

To me, the real story here is; how is Avenue A / Razorfish going to get people to drink Keystone? Unless you are a poor college student, or just poor, there really isn't an acceptable reason...but i digress.

What can we take from this? The research and advisory firm Outsell, Inc. projects that total online marketing spend will grow 19 percent in 2006, eight times the rate for TV ads and six times the rate for print ads. Spending on search engine advertising is projected to grow 26 percent in 2006.

That's a lot of Keystones

By Jason Dowdell at 12:52 PM | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe