It's Up, and It's No Good

When it comes to maximizing exposure online, the mega-corporations who spent millions on Super Bowl commercials were for the most part like Seahawks kicker Josh Brown -- wide of the mark.

Many of the advertisers didn't post web addresses during their commercials or execute search engine optimization to make sure that consumers looking for more information found them, according to Reprisemedia

While Ford paid Disney to have everyone's favorite frog pitch it's new green hybrid vehicle, GM bought the keyword Kermit, stealing any online bounce Ford may have gotten from its ad. Reprisemedia produced a Super Bowl scorecard that also chastised the advertisers for not creating custom websites for their campaigns.

You would think that after spending all this money to produce and distribute the ads that the companies would know better by now. My personal favorites were the FedEx spot, Leonard Nimoy pitching Aleve, and the Budweiser magic fridge The Burger King ad was just awful.