Wednesday, February 15, 2006

Google Targets Bloggers, Buys MeasureMap

It's been a slow couple of months in the Web 2.0 acquisition world but Google is at it again. According to the Google Blog, Google has acquired MeasureMap, a statistics program designed for bloggers whose tagline "Get to know your Blog."

MeasureMap is a little snippet of javacript that goes in the bottom of your web page and tracks all sorts of information about your blog including, number of comments on your blog that day, number of links to your blog, number of visitors and some other basic stats. The thing that makes this different then other services such as MyBlogLog, which is what I use on my personal site, is the nifty interface. MeasureMap has a very Web 2.0ish design with its' big text and rounded ,it sure looks nice. As far as functionality, it is on an invitation only basis so I will have to rely on what others who have used it and reviewed it have said, which has mostly been positive. With Google already having Google Analytics, this leads me to beleive they will be intergrating this free service into blogger in order to help bloggers "get to know their blog."

Posted By Jason Dowdell at 01:20 AM
Permanent Link: Google Targets Bloggers, Buys MeasureMap | Comments (0)

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