Wednesday, February 08, 2006

Google Takes Auctions Offline

Google is moving the AdWords auction model to print. The company is working with several magazines to auction off ad space, and companies only pay if they win the auction.

Google's attempt to penetrate old media will be interesting as print is anxious to restock its flagging inventory of ads, but changing a well-establishd model is like landing a plane without the gear down.

Print ad budgets have traditionally been allocated months in advance without leaving things to chance, so those playing will likely be folks who have only worked online before. The risk here is convincing folks who are used to measurable ROI and conversion rates that print is worth the investment.

Posted By Jason Dowdell at 05:40 PM
Permanent Link: Google Takes Auctions Offline | Comments (0)

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe