Ford Invents Disease

I saw a clip on Sportscenter involving the changing face of Nascar. The basic premise was that Nascar fans aren't a bunch of PBR-swilling, toothless rednecks and that Nascar is finally being recognized as an actual sport.

Apparently the marketing execs at Ford don't watch Sportscenter.

Do you like to drive fast? Do you like fast cars and fast women? How about 1978 Camaros and a can of Kodiak? The roll-out of Ford's new online promotional campaign is as close to a monster truck show announcement as you will see on your computer screen. SUNDAY, SUNDAY SUNDAY! COME SEE BOUNTY HUNTER, THE SCARLET BANDIT AND IRON OUTLAW! BYOB! KIDS HALF PRICE!

The fictitious disease OAD (Overactive Adrenaline Disorder), is supposed to help bridge the gap between Ford's drivers and their fans. However, by targeting the hot-rodding speed afficianado, Ford is essentially preaching to the choir.

I'll give them credit, the faux-informational campaign is kind of funny, but if this is Ford's best attempt at reaching out to new audiences, then Sportscenter has lied to me...and that is something i cannot forgive.