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Thursday, December 07, 2006

TV Shift: Local Search Video Advertising aka Pay Per Video

Following up on John Gartner's ValueClick web video advertising story, here's news from lostremote of a start up that creates $300 web video ads.

In checking out their offering I was surprised to find interview-style commercials - they're doing everything "by hand." I figured there's no way they can do $300 web video ads for folks *everywhere*.
TurnHere will create a 30-to 60-second custom video profile for your business - shooting takes less than an hour and within a few days we'll email you a link to view your video.
Well, apparently they ARE going national (in the US) by being an aggregator of local videographers as far as I can tell from this CNet article. They shoot in an unscripted documentary style to keep costs low and find videographers on craigslist.

Distribution points will be the toughest part here (something that SpotRunner, a video ad service with canned content has nailed on traditional TV networks), but should pick up once local newspapers get into the web video business.

I would try for a MerchantCircle partnership, as well as Zillow... realtors dig video for their listings.

Video is likely where we'll see lots of cash going with that 28 percent internet ad spend increase in 2007.

By Jason Dowdell at 08:52 AM | Comments (2)

(2) Thoughts on TV Shift: Local Search Video Advertising aka Pay Per Video

Brad Inman, who started TurnHere, previously founded Inman News - the real estate industry's largest media organization, so count on him going after the Realtor market in a big way.

Comments by Joel Burslem : Friday, December 08, 2006 at 12:22 PM

Hey Joel,

Thanks for the insight. I may have to step to Inman with some interview questions as he's clearly something of a niche media development wiz.

Thoughts on questions you'd ask him?

G

Comments by Garrett French : Saturday, December 09, 2006 at 09:04 AM

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