Thursday, December 07, 2006
TV Shift: Local Search Video Advertising aka Pay Per Video
In checking out their offering I was surprised to find interview-style commercials - they're doing everything "by hand." I figured there's no way they can do $300 web video ads for folks *everywhere*.
TurnHere will create a 30-to 60-second custom video profile for your business - shooting takes less than an hour and within a few days we'll email you a link to view your video.Well, apparently they ARE going national (in the US) by being an aggregator of local videographers as far as I can tell from this CNet article. They shoot in an unscripted documentary style to keep costs low and find videographers on craigslist.
Distribution points will be the toughest part here (something that SpotRunner, a video ad service with canned content has nailed on traditional TV networks), but should pick up once local newspapers get into the web video business.
I would try for a MerchantCircle partnership, as well as Zillow... realtors dig video for their listings.
Video is likely where we'll see lots of cash going with that 28 percent internet ad spend increase in 2007.
By Jason Dowdell at 08:52 AM | Comments (2)