Friday, December 29, 2006

Tag You're a Video Ad

Google has started testing an instream video ad network, according to AdWeek.

The spots run after the video content, and AdWeek correctly points out that ads could ebe matched to YouTube videos based on the tags that video authors provide. However, that system would be open for abuse if content providers want to get the best paying ads, similar to those who corrupt search engine marketing with improper use of keywords. Some human monitoring would probably be necessary.

Running 30 second spots won't please audiences who wouldn't be happy to watch an ad every time they want to view a YouTube video, which tend to run three minutes or less. Branded ads with calls to action -- such as a brief Gap ad with a link to a coupon -- would provide a better return for advertisers. The pressure on the creative teams will be high as they'll have to convey a compelling or humorous message in a short time to get viewers interested.

Tagging has been darn useful for identifying blog or video content, and news publishers should take advantage of it.

Posted By Jason Dowdell at 07:15 PM
Permanent Link: Tag You're a Video Ad | Comments (1)

(1) Comments on Tag You're a Video Ad

Your article about video ads is right on target but I think that you are missing something. The best resource on video ads I have found is an article that was written by Jason Ryan Isaksen about video ads. Would it be allowed if I were to post a copy of the article here, I have a copy of it, and I would appreciate some outside opinions on Jason Isaksens' techniques and strategies. Has anyone ever heard of Jason Ryan Isaksen or is familiar with his writings? From what I have read in other marketing blogs, some his marketing techniques with video ads are changing the way people do there advertising. Any opinions would be greatly appreciated.

Sirjesse

Comments by sirjesse : Thursday, January 04, 2007 at 12:38 PM

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