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Friday, December 08, 2006

Social Sites Beating Search

Social networking is becoming more important that the search engines not named Google, according to Hitwise data quoted by MediaPost.

In aggregate Facebook, MySpace and friends drive six percent of all traffic to retailers, or almost as much as Yahoo and MSN Search combined (seven percent).

While search isn't going away, there exists an opportunity to monetize the younger folks who follow the crowds and value each others opinions. I have been skeptical of the MySpace model, but social networks and their advertisers could introduce ratings services that let participants have their say without being too intrusive.

MySpacers are happy to tell you what they think about music, fashion and consumer electronics, and those are very deep commerce veins to explore. Gen X and Y will buy the products designated as worthy by their hip "friends," as long as the recommendations are viewed as genuine.

By John Gartner at 03:03 PM | Comments (0)

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