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Main > Archives > 2006 > December > Sex Sells Search, Seriously.

Thursday, December 14, 2006

Sex Sells Search, Seriously.

Everyday in our lives we see a company pushing their product with a pretty lady and some cleavage. (read: GoDaddy. We are testosterone filled animals who can be influenced by any pretty girl and a low cut shirt. It is not hard to argue that sex sells for just about any product so why not search?

Microsoft is giving it a shot in its newest attempt at viral marketing. Her name is Ms. Dewey. She is the vixen behind, a site powered by Microsoft's Live Search whose purpose is to no doubt to attract all of us searchers sitting alone in our cubes hoping we will give Live Search a chance and entertain us at the same time.

The only downfall, and to no ones surprise, it doesn't work well in FireFox.

Queries that will bring an interesting response:
"Can you sing?"
"Can You Dance?"
"Do You drink?"
"Lets have a drink"
and any phrase that uses "Me", "Show", "Your" ...

any others?

By Jason Dowdell at 10:14 AM | Comments (0)

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