Tuesday, December 05, 2006

MarketingShift's Mega Guide to MPlanet Coverage

A conference so big it's not coming back until 2008... Seriously - Jason and I were chatting between sessions about the costs. I said several hundred thousand. He put it at over a million.

Here are my awards:
Warm Fuzzy Mplanet Marketing Moment Award goes to:
Murphy's Law of Exhibiting is Castaway
coolest side gig project:
Rachelle LaCroix in Defenders of Stan
best wrap up post and onsite Mplanet conversation award
MPlanet 2006: Ushering in a New Era for Marketers by Ann Handley
just plain weird award:
Mplanet's intro/outro performance

So there are my quick Mplanet awards. Now here's the MarketingShift Mplanet Mega Guide:

MarketingShift (it's our guide. we go first ;P)
MPlanet Keynote: Randall Stephenson, COO AT&T
MPlanet Keynote Dennis L. Dunlap, CEO of AMA
Monetizing Latent Media Assets by McKinsey
Managing the Customer Experience
Audience Q/A with Wired's Chris Anderson and Yahoo's Jason Zajac
Q/A with Jason Zajac, GM, Social Media, Yahoo
12 Take Aways from Chris Anderson's MPlanet Longtail Presentation
New World of Media: Audience Q/A
New World of Media: Craig Coffey, VP, Marketing, Nokia
New World of Media: George Harrison, SVP MarComm, Nintendo
New World of Media: Mike Fasulo, CMO, Sony
New World of Media: Paul Woolmington of Naked
MPlanet Keynote Dennis L. Dunlap, CEO of AMA
MPlanet: the Pre-Conference "Networking Immersion Experience"

Robert Kingston
Mplanet 2006 Kicks Off!
Mplanet 2006 Day 2
Mplanet 2006 Day 3

Roy Young
MPlanet 2006: What Keeps P&G's Larry Huston Up at Night?
MPlanet 2006: Shining a Light on Web 2.0

Josh Hallett
Mplanet 2006 - Heading Home
Mplanet 2006 - Reinventing the Marketing Organization - Peter Kim, Forrester Research
Mplanet 2006 - How World-Class Organizations Innovate in B2B Markets
Mplanet 2006 - Keynote: Sam Palmisano, IBM
Mplanet 2006 - Social Computing & Its Impact on Marketing - Brian Kardon, Forrester Research
Mplanet 2006 - The New Economy: Long Tail vs. 80/20
Mplanet 2006 - Measurement in a Time of Integration and Distribution
Mplanet 2006 - Succeeding in a New World of Media
Mplanet 2006 - Keynote: Randall Stephenson, COO AT&T
Mplanet 2006 - Opening Address: Dennis L. Dunlap

Peter Kim
Mplanet 2006 - It's a small world after all
Mplanet 2006 - Closing Session
Katherine Sheehan, GfK Roper - The Third Age of Globalization
Gian Fulgoni - ComScore Networks
Argenti on Integration
McKinsey & Company on Profiting From Proliferation
P&G's Connect + Develop: A New Model For Innovation
AMA's Winning Strategies For Success

Rob O'Regan
MPlanet Odds & Ends
Measurement and Metrics
Long Tail
Web 2.0 and Marketers
Customer Engagement
“Never a Better Time to Be a Marketer”

Eric Kintz
Blogging from MPlanet - "Marketing Strategy is Business Strategy"

Andy Hasselwander
Interesting B2B Sessions at MPlanet
MPlanet Post Mortem

Video Wrap up: Tampa Bay's Media Talk

other coverage:
Mplanet 2006 Wrap-Up
Marketing executive panel reviews return on marketing investment strategies
MPlanet 2006 Florida
MPlanet 2006 on Branding and Marketing
Mplanet 2006 Remote Broadcast with Michael Treacy, Co-Founder & Chief Strategist, GEN3 Partners) (December 4)
A marketing maverick in a Big Blue suit
Your brand is what Google says your brand is ... (Marshall Sponder)

Posted By Garrett at 10:28 AM
Permanent Link: MarketingShift's Mega Guide to MPlanet Coverage | Comments (2)

(2) Comments on MarketingShift's Mega Guide to MPlanet Coverage

Wow, G! What an Mplanet resource THIS is...!

Thanks for the "best wrap up post and onsite Mplanet conversation" (whew!) award, Garrett! It was great meeting you and hanging out a bit.

And Rachelle -- seriously! You were "SUPER" in that video! LOL....funny, funny scenes therein: "I'm not really dating anyone without powers right now." If I were single, I'd so use that... (could I use it on kids? "Sorry -- I'm not really raising anyone without powers right now"....oh the potential!!)

Comments by Ann Handley : Tuesday, December 05, 2006 at 12:49 PM

Ann you actually got TWO awards...

Because you planted the award idea seed in my brain you won the "Garrett copies your idea award!"

If you had super powers I would have come up with my own ;)

Good meeting you too.

Garrett

Comments by Garrett French : Tuesday, December 05, 2006 at 06:10 PM

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