Monday, December 11, 2006

Making a Splash With User Content

Startup SplashCast wants to make enjoying Web 2.0 content as easy as turning on the TV. The Portland, OR, company is developing a Flash-based multimedia player to simplifying aggregating feeds of any type (podcast, vlog, photos, or RSS text) and presenting them on a website.

I haven't seen a demo yet, but from the description, SplashCast will create channels from publicly available feeds that can be hosted on any website. This sounds like a "My Yahoo" for multimedia feeds, allowing publishers or individual MySpace users to package the content that floats their boats.

The company hired away Marshall Kirkpatrick from TechCrunch to oversee content development, where he'll pick the best of the user generated content from around the Web.

It makes sense to create a multimedia version of an RSS aggregator that can tap the best of what's available since we don't just read news, blogs, or watch video. If SplashCast can bring it all together seamlessly while making it simple to discover new content, it could help publishers to gain exposure and increase the audience for multimedia.

Posted By John Gartner at 02:11 PM
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