Thursday, December 14, 2006

Fortune 500 DIY Social Media Marketing

I'm noticing that there's two kinds of Fortune 500 social media marketing emerging.

There's the super slick eyeball buying money dump mania that surrounds buying the front page of myspace before the launch of, say, a movie such as XMen 3 or a major campaign like Coke's Wishcast or Southwest's Getaway.

Then there's the quiet, no frills kind of "by hand" YouTube presence demonstrated here by Nintendo's Wii.

After having heard Nintendo's George Harrison, SVP MarComm speak I know that he explores the less frilly approach. He himself has a MySpace profile (still hunting for it - he mentioned it at MPlanet) where he - gasp - interacts one on one with Nintendo customers.

Watch for a major shift towards the DIY by Fortune 500 agencies, especially by bold companies like Nintendo as they explore distribution and conversation through social media channels.

Posted By Garrett at 01:59 PM
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