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Tuesday, December 05, 2006

FeedBurner Links Old to New Media

FeedBurner, the RSS feed and advertising company, is enabling old media publishers such as the Wall Street Journal to expand their reach by working with social bookmarking and commentary sites such as digg, slashdot, and

Feedburner's FeedFlare service enables customers to imbed information in their feeds about the number of times a feed item has been linked to, the number of comments, and simplifies the process of having items bookmarked. FeedFlare can include links for many of the Web 2.0 services that can give a tremendous boost to an article's visibility.

Getting the "buzz" from social networking sites provides a huge lift in traffic, and automating the process for readers might increase the likelihood that your article lands on some of the web's most important home pages.

The company has signed up many of the largest general and technology publishers including Ziff-Davis and Wired News, and has tripled its advertising inventory. Integrating ads into feeds can also increase the revenue per article and is easy to do.

By John Gartner at 10:25 AM | Comments (0)

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