Wednesday, December 13, 2006
DVR Ads Go Personal With MSN
TiVo may not have to worry about the knock-off DVRs killing its chance for success -- Microsoft is emerging as a bigger threat.The company just filed for a patent for tracking and customizing ads stored on digital video recorders, which in Microsoft's case today means Media Center PCs, according to Web Pro News. Microsoft prefers to license its technology to consumers electronics companies, so I would expect the company to encourage box builders to incorporate AdCenter technology for personalizing ads.
Different ads could be delivered depending on who recorded the program, which assumes that the same person is watching what was saved.
Advertising agencies could be in a conundrum under this scenario as they'd love to attract more advertisers by offering up relevant ads based on demographic information, but at the same time they wouldn't want to jeopardize the billions of dollars spent for car and political ads to blanket the airwaves.
With Microsoft looking over its shoulder, and Google probably not far behind, TiVo had better get its advertising pitch and tracking metrics down pat.
Posted By John Gartner at 01:20 PM
Permanent Link: DVR Ads Go Personal With MSN
| Comments (0)
Subscribe to The MarketingShift Feed