Wednesday, November 22, 2006
Tools for Information Overload
Keeping up with your competitors, your industry, and the media's coverage of your company is becoming an increasingly daunting task. Many of the same companies that provide the web publishing tools for creating feeds also provide businesses with tools for filtering through RSS feeds.When you factor in podcasts and video content, the sheer volume of data online is growing at a faster rate than ever. Cutting through the thousands of blogs that are personal in nature to find the content that affects your marketing efforts requires smart RSS tools from companies such as KnowNow, PubSub and Attensa. It is hard to quantify how much of our daily browsing time is truly productive, but at least using the best tools can reduce that investment.
Attensa recently released a free RSS reader tool that plugs into Outlook. Attensa analyzes the feeds and items that you read and automatically ranks the items to bring the most relevant data to the top. For workgroups, this can eliminate countless browsing hours by making sure that the urgent information gets to the entire group instead of relying on "did you see this" emails or IMs between co-workers.
Another option will be corporate versions of tools such as Delicious and Digg where humans can aid in the ranking of content.
Good and bad news spreads like wildfire across the web, and being able to track it quickly requires using the latest filtering tools.
Posted By Jason Dowdell at 12:25 PM
Permanent Link: Tools for Information Overload
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