Wednesday, November 22, 2006

Technology Feeds Marketing Success

In marketing, the Internet can be a great equalizer. Getting the word out using technology can to a degree offset your competition's much larger budgets.

Mastering the art of search engine optimization along with blogs and RSS feeds can put you in the game by making the netizens and the blogosphere aware of the developments of your company.

We've all read about the importance of establishing corporate blogs for both internal and external consumption. The tools for publishing and tracking the success of multiple blogs are just coming into their own, with tools such as KnowNow, Movable Type Enterprise, and Attensa. RSS feeds can also be used to distribute press releases and product informaiton, such as Microsoft's extensive RSS feeds. However, the company could do a better job with press release feeds as they currently aren't broken down by category.

SEO is a complex science/art that is too broad to go into here, but marketers can use the Sitemaps protocol as the first step to make sure that the search engines know that you are alive. Last week Microsoft came on board in supporting Sitemaps. This requires setting up an XML file to tell the major engines about the structure of your website.

Nowadays the medium (of web publishing) makes the message.

Posted By Jason Dowdell at 10:16 AM
Permanent Link: Technology Feeds Marketing Success | Comments (0)

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