Tuesday, November 07, 2006
Social Networking in the 3rd Dimension
Call it My Space meets Second Life in 3D. New company 3B introduced an entertainment/personal publishing/virtual world today at Web 2.0.The 3B space enables people to create avatars and pages using themed backgrounds (beach, club, etc.) and share music and photos. And there's ample opportunity to shop as your avatar cruises the virtual world as 3B has teamed up with leading retailers to pitch products through billboards and virtual storefronts. The advertiser relationships allow 3B to offer the virtual villages (and required browser plug-in) for free.
I can't wait for the first virtual "flash mobs" to start doing odd things in the virtual malls.
Also at Web 2.0 this week is eSnips, a social networking site that groups users by their common interests. Through Micro-Portals, folks interested in art, karaoke, photography and music can share or sell files or hang out with like-minded folks.
The company says it has almost 1 million users and will create new micro-sites based on user interest. Independent artists may find this useful to get their name out and find potential customers without relying on a mega corporation.
The ability to herd people of similar interests together online is a shift that has staying power. While it enables you to meet people from across town or around the globe who you would never have met otherwise, the downside is you may get to know your neighbors less.
Posted By John Gartner at 12:59 PM
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