Tuesday, November 28, 2006

Shopping Game Ruins Santa

Sometimes there are business ideas that are so bizarre and pitiful that they take your breath away.

For example, PricePlay.com is a startup where you play interactive games, and the better you score on the game, the better your price on goods you've selected.

Now if these games were challenging, fun, and exposed players to lots of relevant ads, this would make sense. But to make a game of putting clothes (including pimp attire) on Santa with no ads to save a few dollars on goggles can cause you to vapor lock.

Wasting even five minutes on a game to get a better price (especially when the prices aren't remarkable) is five minutes you'll never get back again. Price shoppers want to save time and money, and I can't see how PricePlay will generate enough sales to warrant the game development or bandwidth if they ever got volumes of traffic to happen, which is as likely as me finding a Lamborghini under my tree this year.

If this company gets venture capital, it will be the final proof that we are recklessly investing like it's 1999.

Posted By John Gartner at 01:41 PM
Permanent Link: Shopping Game Ruins Santa | Comments (1)

(1) Comments on Shopping Game Ruins Santa

Hahaha you got that right! There has been so much innovation so many new things, that i believe people start desperately trying to become one of those with the 'grand' ideas and then they end up literally wasting time and money.

Comments by -Nash : Tuesday, November 28, 2006 at 01:53 PM

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