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Wednesday, November 01, 2006

Promotion Requires Digging Deeper

Websites look to have friends and family put them on the top of the Digg heap will have to work a bit harder.

Digg has reportedly adjusted its algorithm so that more diggs are needed for posts to get primo placement.

With more data out that newspapers are hemorrhaging readers to the web, perhaps a company such as Hearst or Knight-Ridder should buy Digg and implement its technology company wide, much like Conde Nast plans on doing with Reddit.

Hearst is organizing its magazine properties such as Cosmopolitan, O, Good Housekeeping and Country Living into a digital network, and similarly organizing the content from the Houston Chronicle, Seattle Post-Intelligencer, San Francisco Chronicle and allowing readers to vote would boost the traffic of all sites and compete head on with Yahoo and Google News.

By John Gartner at 02:00 PM | Comments (1)

(1) Thoughts on Promotion Requires Digging Deeper

As my father used to say, just dig a little deeper.

Comments by Mog : Thursday, November 02, 2006 at 08:25 AM

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