Thursday, November 16, 2006

Phillip Morris Smokes Product Placement

Here's something you don't see everyday -- a company vehemently opposed to free publicity from major media. Phillip Morris is taking out print ads to ask Hollywood not to roll its own product placement of cigarettes in movies or on TV.

In the understatement of the year, the curiously titled Vice President of Youth Smoking Prevention and Cessation Support at Phillip Morris, Jennifer Hunter said "some studies suggest [movies] may also influence a child's decision to smoke." What an odd campaign to run -- against yourself.

The job interview for that position must have been interesting. "What experience do you have in getting people to stop using the products that your company sells?"

I'm guessing this is to satisfy the requirements of the various lawsuits over cigarettes causing cancer and public awareness. Still, this ranks as the oddest ad campaign we'll see.

Posted By Jason Dowdell at 12:06 PM
Permanent Link: Phillip Morris Smokes Product Placement | Comments (0)

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