Monday, November 20, 2006

Marketing to the Colbert Nation

A Tip of the Hat to Stephen Colbert and the producers of The Colbert Report, who are using the Internet to create a powerful online community and marketing phenomenon.
Colbert's Nation of fans have already disrupted Wikipedia and the naming contest of a bridge in Hungary, showing how powerful TV can be used to promote online participation.

Now Colbert wants to build a gift shop in Colbert County, Alabama (we believe him) to further the self promotion.

The audience of primarily teen to twenty-somethings viewers is a perfect match for online participation, and Comedy Central is doing its best to keep the community involved. Colbert interacts with fans through a MySpace page.

Comedy Central is cooperating an external fan site and provides unique content and RSS feeds to keep online fans coming back. Fans can purchase Colbert paperweight and books by authors who have hawked their books on the show. By taking it to the people, the Nation is growing stronger every day.

Posted By John Gartner at 02:45 PM
Permanent Link: Marketing to the Colbert Nation | Comments (1)

(1) Comments on Marketing to the Colbert Nation

I am sorry to diappoint, but that is not Mr. Colbert's myspace page. At least it's not Mr. colbert's Off-camera personae... There are several give aways IF you know where to look.

Comments by Keliel : Wednesday, November 22, 2006 at 01:14 AM

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