Thursday, November 16, 2006
Comedy Central Bests YouTube
It's no joke, Comedy Central is trying to beat YouTube at its own game.The Viacom property will allows people to take clips from its programs, including the Daily Show with Jon Stewart and the Colbert Report and post them on user web pages, according to Reuters.
The clips will contain ads, and Comedy Central is considering a way to share the revenue with individuals.
Fans of the shows will be able to create their own "best of" pages to share with their friends and perhaps make a few pennies in the process.
You have to hand it to the folks at Comedy Central. They have been streaming programs online for some time, and they are finding it easier to pull on the rope of users wanting to copy material rather than push back. Since users are going to copy and upload copies of their content anyway, they are smart to make some money in the process.
These features are what MySpace folks want to do with their pages, and setting the content free with embedded ads is the way to.
YouTube might be wise to follow in their footsteps.
Posted By John Gartner at 08:40 PM
Permanent Link: Comedy Central Bests YouTube
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