Thursday, November 30, 2006
12 Take Aways from Chris Anderson's MPlanet Longtail PresentationI've visited Chris Anderson's blog a couple times and his book's sitting on my bookshelf unread. I arrived late to his session because - come on - I've been writing about Google since before Yahoo bought Overture.
Anyways, here are the reasons I'm glad I got there while he was still speaking, and the reasons now I wish I had gotten there when he started:
1) there exists distribution scarcity and limited shelf space, especially at stores like WalMart
2) the internet is a marketplace with infinite shelf space
3) in aggregate the niche products (80%) are as valuable as the head (20%)
4) the old way of measuring media impact is measured by readership and audience size. the new way is links.
5) links drive traffic - links are recommendations. a visit with a positive bias attached. that kind of traffic matters more than anything else
6) wired competes with 50 million bloggers, in addition to other magazines and newspapers; "we compete with an army of minnows. I have to figure out how to respond to them as competitors."
7) Your brand is what Google says your brand is.
8) there is such thing as the Google generation
9) Sony provides an example of how not to behave as a company - they are not responding to the rise of consumer power (Chris probably didn't attend Mike Fasulo's presentation earlier in the day).
10) You will get a personal comment on your blog within a week if you leave a complaining post about Wired, Chris Anderson, his book, or wag your finger at him for seeking a solution to the privilege of responding to your public
11) as consumers become more empowered they're willing to pay less of a premium for a brand.
12) peers trust peers
By Garrett at 11:05 PM | Comments (3)