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Main > Archives > 2006 > November > 12 Take Aways from Chris Anderson's MPlanet Longtail Presentation

Thursday, November 30, 2006

12 Take Aways from Chris Anderson's MPlanet Longtail Presentation

I've visited Chris Anderson's blog a couple times and his book's sitting on my bookshelf unread. I arrived late to his session because - come on - I've been writing about Google since before Yahoo bought Overture.

Anyways, here are the reasons I'm glad I got there while he was still speaking, and the reasons now I wish I had gotten there when he started:

1) there exists distribution scarcity and limited shelf space, especially at stores like WalMart
2) the internet is a marketplace with infinite shelf space
3) in aggregate the niche products (80%) are as valuable as the head (20%)
4) the old way of measuring media impact is measured by readership and audience size. the new way is links.
5) links drive traffic - links are recommendations. a visit with a positive bias attached. that kind of traffic matters more than anything else
6) wired competes with 50 million bloggers, in addition to other magazines and newspapers; "we compete with an army of minnows. I have to figure out how to respond to them as competitors."
7) Your brand is what Google says your brand is.
8) there is such thing as the Google generation
9) Sony provides an example of how not to behave as a company - they are not responding to the rise of consumer power (Chris probably didn't attend Mike Fasulo's presentation earlier in the day).
10) You will get a personal comment on your blog within a week if you leave a complaining post about Wired, Chris Anderson, his book, or wag your finger at him for seeking a solution to the privilege of responding to your public
11) as consumers become more empowered they're willing to pay less of a premium for a brand.
12) peers trust peers

By Garrett at 11:05 PM | Comments (3)

(3) Thoughts on 12 Take Aways from Chris Anderson's MPlanet Longtail Presentation

I am 21 and do not remember world before Google... On the other hand, I do really feel the strong need to Escape the Planet Google.

Comments by Jan Sifra : Friday, December 01, 2006 at 07:10 AM

I remember hearing about Google in PCWorld long before it was mainstraim, and then telling everyone to go to GOOGLE and Search for it. All the blanks stares at me wondering what the hell I was talkin about.

Comments by Kevan : Friday, December 01, 2006 at 12:11 PM

Jan - read John Battelle's "The Search" if you haven't already. If you're in online marketing you need to know how Google became big and the advertising shoulders they stood upon to become billionaires (Overture and Bill Gross).

Comments by Garrett French : Friday, December 01, 2006 at 07:28 PM

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