Wednesday, October 11, 2006

Are Text Ads Better Than Pre-roll?

I'm a believer that short pre-roll ads are acceptable viewing when watching a video, but TVEyes says I'm wrong. The company is offering a contextual ad system that analyzes the spoken words during a video and creates relevant ads.

I'm skeptical that AdSense or Yahoo Publisher ads will get decent click-through rates as users will become engaged in the video and not move their eyes to the text ads. When you are scanning for video, I would guess that graphical ads would have a much better chance at grabbing someones attention.

Also, how do you determine relevant ads? If your drama show is talking about the crime scene, do you really want to see ads for cleaning products? What ads get placed around political talk shows?

Tell me if I'm wrong about pre-roll ads, but I think video ads are more likely to be successful when watching streams online.

Posted By John Gartner at 10:40 AM
Permanent Link: Are Text Ads Better Than Pre-roll? | Comments (0)

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