Thursday, October 05, 2006

Search Engine Probes Podcasts

A new search engine seeks to drive traffic to podcasts and video blogs while sharing the ad revenue. According to the Ecommerce Times, Podzinger searches streamed audio, and the company creates related links based on the words used.

I know podcasters are looking for ways to make a buck, but taking 50 percent of the ad revenue is steep.(Of course keeping all of zero revenue isn't enticing either.) This technology isn't new as IBM, Google and other researchers have been at it for some time.

What we who live in the world of current events need is a search engine that combines news, blogs, vlogs, streaming video and podcasts and ranks the results based on the most timely or most popular during a recent time window (say 24-72 hours). I'd listen to more podcasts if their results were listed alongside my standard news search. And how's about a rating system, ala digg? Tell me if users think this a 2 or 5 star quality report.

Timely information isn't limited to text, and whoever can integrate all forms of media will quickly find an audience.

Posted By John Gartner at 04:41 PM
Permanent Link: Search Engine Probes Podcasts | Comments (1)

(1) Comments on Search Engine Probes Podcasts

I am in full agreement with your last paragraph. Haopefully, using the Google search API it may be possible for someone other than Google to create the "ultimate" search engine while utilizing Google's search technology. Seems nearly impossible to beat them at their own game. Use the API and mash em instead.

Also - saw an interesting interview with Podzinger.

http://www.ebizmark.com/2006/09/podzinger-revealed-inside-look-at.html

Comments by Jason Lacklen : Thursday, October 05, 2006 at 08:14 PM

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe