Friday, October 20, 2006

(Red) Aids Awareness Branding Thoughts

Allen highlighted some interesting thoughts on how the (RED) Aids awareness business model has taken off and how they've done an incredible job of starting, building and engaging a community behind it in a short period of time. One of the best descriptions he gave was in reference to branding and business ideas.

"...when a brand is based on a simple idea, it leads to brilliant branding..."

Sound vaguely familiar? Some people call it Web 2.0. You know, where business names (domain names too) have nothing to do with keywords and everything to do with the people behind the app. I think my favorite of all of those is Wufoo. Named cause the two guys that started it like Wu Tang Clan and the Foo Fighters... it doesn't get any better than that.

Posted By Jason Dowdell at 02:22 PM
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