Friday, October 27, 2006

Online TV Quickly Gaining Viewers

Even though the pickings have been slimmer than Kate Moss, one in ten online consumers is watching TV online. According to the Conference Board’s Consumer Internet Barometer (per Multichannel News), people are watching just as much TV as before but watching sports, missed episodes and news online.

Just think how high that number would go if video content were aggregated and easy to find. Just as Napster et al forced the music publishers to license their music online, YouTube has done the same thing with TV video. If only they had been paddling together earlier!

News was the big winner in the survey, with 62 percent of respondents saying they caught up on the world's happenings online.

This reaffirms my belief that there is an untapped market for a video news site that takes the best from the news channels and puts it all on one customizable page, much like Yahoo or Google News.

You pick the news stories you want to see, and the service creates a virtual newscast that includes the latest footage on hurricanes, wars, fire, congressional scandal, Brangelina, sighting.. you know, all the important stuff from all the networks, plus throw in some Vloggers as well. Throw in a few commercials (every third video a 20 second spot), and boom, it's a business model.

Blinkx would be the best candidate to do it, but GooTube or YahooTV could also make it work. Let's get cracking.

Posted By John Gartner at 06:15 PM
Permanent Link: Online TV Quickly Gaining Viewers | Comments (3)

(3) Comments on Online TV Quickly Gaining Viewers

Nice info. Good potential for online TV. But unfortunately won't be much popular in developing economies where internet speeds are very slow. anyways, u can read a blog on technology that i found interesting at <a href="http://www.rncos.com/Blog/itresearch.html">http://www.rncos.com/Blog/itresearch.html</a>

thanks

Comments by sg : Saturday, October 28, 2006 at 07:08 AM

looks like doesn't allow HTLML. anyways, here's the link again.

http://www.rncos.com/Blog/itresearch.html

Comments by sg : Saturday, October 28, 2006 at 07:09 AM

That is going to be the big problem in the years ahead, figuring out how to find the video stuff.

If we think that text search is difficult to find what we want in, video will be painful in comparison.

Still, as far as the online viewing goes, it will really explode beyond imagination when we will be able to watch through our TV sets.

Even now the rate of online channels is growing at a pace that it's difficult to keep up with.

The entertainment industry says though that even with that, the great majority of viewers will still only watch between 8-12 channels; whether online or off.

Talk about fragmentation and diminishing audience.

Comments by Gary Bourgeault (bizofshowbiz.com) : Sunday, October 29, 2006 at 01:39 AM

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