Friday, October 27, 2006
Online TV Quickly Gaining Viewers
Even though the pickings have been slimmer than Kate Moss, one in ten online consumers is watching TV online. According to the Conference Board’s Consumer Internet Barometer (per Multichannel News), people are watching just as much TV as before but watching sports, missed episodes and news online.Just think how high that number would go if video content were aggregated and easy to find. Just as Napster et al forced the music publishers to license their music online, YouTube has done the same thing with TV video. If only they had been paddling together earlier!
News was the big winner in the survey, with 62 percent of respondents saying they caught up on the world's happenings online.
This reaffirms my belief that there is an untapped market for a video news site that takes the best from the news channels and puts it all on one customizable page, much like Yahoo or Google News.
You pick the news stories you want to see, and the service creates a virtual newscast that includes the latest footage on hurricanes, wars, fire, congressional scandal, Brangelina, sighting.. you know, all the important stuff from all the networks, plus throw in some Vloggers as well. Throw in a few commercials (every third video a 20 second spot), and boom, it's a business model.
Blinkx would be the best candidate to do it, but GooTube or YahooTV could also make it work. Let's get cracking.
Posted By John Gartner at 06:15 PM
Permanent Link: Online TV Quickly Gaining Viewers
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