People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2006 > October > MSN adCenter Content Ads Now Live

Friday, October 13, 2006

MSN adCenter Content Ads Now Live

MSN's version of AdSense is now live for a select group of advertisers who have received invites. Unlike Adsense, MSN uses discretion (for now) and only displays its content ads on its own network of content pages, a.k.a. MSN.com. There is an example of the ad unit at the bottom of this MSN page

Barry first reported this back in Aug and an MSN representative told me these ads went live last night.

In my opinion, I really hope they are strict about what publishers they let display their content network ads as opposed to Google who let everyone and their brother and in my mind was basically the sole reason for splogs and MFA sites. This mistake has virtually diluted the quality of success on the content network for a lot of Google's advertisers. Knowing how MSN operates, I'm pretty sure they won't open it up for everyone and anyone but in case they are thinking about it, don't!

By Jason Dowdell at 11:36 AM | Comments (2)

(2) Thoughts on MSN adCenter Content Ads Now Live

Hi Evan -
Thanks for posting about Microsoft adCenter Content Ads. The screen shot you have is actually showing a non-Content Ads block. You can check out a screenshot of an MSN page serving adCenter Content Ads on our blog: http://blogs.msdn.com/adcenter/archive/2006/10/18/calling-all-us-content-advertisers.aspx

Thanks!
Jeanie
Microsoft adCenter Community Team

Comments by adCenter411 : Monday, October 23, 2006 at 04:22 PM

Thanks for that informations. We will seen if Adcenter can match with google adsense

Comments by erik : Monday, October 30, 2006 at 02:00 PM

Post a Comment











Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed