Friday, October 06, 2006
LOST has TV's Answers To Advertisers Woes
I'm a huge fan of ABC's hit Tv show LOST and while I was watching this Wed. I realized how brilliant they really are. Even if they don't know it yet. In a post a few months ago, Jason has discussed how ABC wanted to stop Tivo from allowing people to skip ads and John has discussed how DVRs are causing a decline in television ad revenue, down 11% this year, an unprecedented amount of money.Despite all of its complaining ABC may have inadvertently discovered an answer to it, LOST.
If you have watched the show, most likely you are addicted and know that throughout the last two seasons ABC has brought the mystery of Lost outside of the boundaries with an online mystery type game that will give you clues as to what in the world is happening with the show. They've put up fake websites, pictures and video clips around the web but what they have also done is put clues on during commercials on the network. This is forcing us addicts to watch the commercials so that we don't miss anything. I don't know many Lost fans who will fast forward through commercials these days for fear of missing the next big clue.
I don't know if ABC did this on purpose, although I'm sure they will take credit for it but on Wed night when I thought twice about skipping ads I realized ABC was on to something.
PS - I still skipped the ads, but did it a lot slower this time :).
Posted By Jason Dowdell at 10:36 AM
Permanent Link: LOST has TV's Answers To Advertisers Woes
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