Wednesday, October 25, 2006
Google Co-op Misses News
Google's new custom search feature is a somewhat useful way for people to create search engines for their own sites or sets of favorite sites, but there are some holes to the product.Do the AdWords advertisers really want their ads running on what could often be an internal-use sight? For small publishers, Co-op is an easy way to track the content you've created, but not exactly a way for the advertising companies to make cash.
The customization allows blocking of sites and clustering search across multiple sites which is fine if you are looking for reference material. But a big opportunity is being missed by not offering an advanced search feature for timely content -- namely news and blogs.
You can add news sites or blog to your search destinations, but the results are not in date order, so tracking what is happening now with your company or a competitor is difficult since you'd have to manually search for the most recent links. Hopefully Google will release another version optimized at news/blog search that will allow search timely information. I'd be an instant fan if they did.
Posted By John Gartner at 06:14 PM
Permanent Link: Google Co-op Misses News
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