Tuesday, October 17, 2006

Get Rich (Media) Quick on Yahoo

Yahoo will be rolling out rich media advertising products soon thanks to the acquisition of AdInterax. According to Adotas, AdInterax supports floating animations, expandable banners, and streaming video" and tracks campaign performance.

I would expect that Yahoo with its media focus would stay ahead of Google's text-based advertising initiatives. While I have trained my eyes to look past nearly all banner ads, I can't help but watch the video ads for Apple and the like that automatically launch. If a picture is worth a thousand clicks, then Flash or video must be worth 100,000.

Of course rich media ads aren't for all advertisers as they require more creative resources (as well as thinking). While AdSense will continue to own the majority of the ad dollars, rich media advertising will blossom, offering greater returns for companies that pay the premium.

Posted By John Gartner at 05:38 PM
Permanent Link: Get Rich (Media) Quick on Yahoo | Comments (2)

(2) Comments on Get Rich (Media) Quick on Yahoo

I suspect that people will rapidly train themselves to seek out web site that view the content as important, not dancing polar bears singing about beer.

Or people will quickly learn how to use their web browsers to retreive only the content and not the fluff.

Google has the right idea: text ads. No one blocks them because they aren't intrusive.

Comments by Moshe Yudkowsky : Tuesday, October 17, 2006 at 10:00 PM

True, people can learn to look past ads to the content they supposedly visited the site for, but that assumes that they have a solid reason for being there in the first place.

Lots of folks still "surf" aimlessly, and to them, things like videos, games or even ads are very often the exact type of "fluff" they want to see.

Comments by Brent : Wednesday, October 18, 2006 at 09:49 AM

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