Monday, October 02, 2006

Gambling Ban Hits Marketers

Online gambling companies and the financial institutions and marketing companies that support them crapped out on Saturday as Congress passed a law prohibiting online gambling.

The surprise move by Republican lawmakers will put a chill on the marketing of online gaming sites as they too could face criminal prosecution under the law, which specifically addresses organizations who take money for online gambling sites. In July, marketers who worked with BetOnSports were arrested along (under previous anti-gaming laws) with company executives, and the new law makes it even more clear cut that anyone who works with online gambling agencies could be prosecuted.

Online gambling is a multibillion dollar industry, and the pinch will be felt on TV, print and online as companies such as BoDog and PartyPoker won't be able to find partners that will to take their cash to promote their services. Affiliate networks and publishers who also want to stay clear of prosecution will likely have to find other avenues for income.

Posted By John Gartner at 01:20 PM
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