Monday, October 23, 2006

Gambling Ads Down But Not Out

Canada's conservative government has joined the United States in seeking to ban online gambling, putting a further damper on advertising sales.

Last week legislation was introduced in Canada that would ban advertising online gaming in the country, which like the U.S. prohibits betting online, except for government-sanctioned horse racing, lotteries and casinos.

So while advertising in North America could lead to criminal prosecution, it isn't stopping people from advertising their toll free numbers for online gambling here, or from spamming.

But in reality, these ads will continue to appear online and in our inboxes as tracking down these ads and emails is too big a job for law enforcement, especially when most of the companies that are doing so are located offshore. Just consider how many emails an ads are still around for buying illegal prescription drugs online.

While the shift is definitely towards less advertising of online gaming today, as I said before, it may change over time.

By John Gartner at 09:23 AM | Comments (0)

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