Friday, October 13, 2006
Facebook Faces Dark Future
You don't hear sports fans shouting "We're number three" because there is a huge chasm between finishing at the top and getting the bronze medal. This should be a lesson to Facebook, an also-ran social networking site that may have just priced itself out of being acquired by Yahoo for nearly $1 billion. Facebook will likely go down in the annals of history with Pets.com as a coulda woulda shoulda website that never made it, despite lots of hype. Facebook isn't nearly MySpace or YouTube, and hoping for a 10-figure purchase price is insane. Facebook's founders will lament the day that they could have been rich beyond their wildest dreams, but their hubris lost that chance. Facebook will probably stay independent for a few more months, lose market share, and then scramble for anyone to buy them. A perfect fit would be Lycos, the once fourth biggest portal that never could quite be AOL or Yahoo. Aspects of social networking will be incorporated into popular websites, so there soon won't be a need for acquiring a stand alone entity. You'll see MTV, ESPN and the like figure out how to connect their fans and derive extra revenue from the content, but finding like-minded people won't require joining some youth-oriented site. Yahoo should leverage its strength in IM and entertainment and come up with its own social services for a fraction of the Facebook price.
Posted By John Gartner at 11:13 AM
Permanent Link: Facebook Faces Dark Future
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