Friday, October 06, 2006
Allstate has bought advertisement space on the nets that catch field goals and extra points on Saturdays during college football games and if you've watched your favorite team on TV you have undoubtedly seen one of these ads. This is great exposure for Allstate no matter how good or bad your team is, someone in the game is bound to score and raise the net!
Curiously, I wanted to know how much Allstate had paid for this placement so I did some research and found out they paid on average $25,000 a year for their logo on the net in your favorite team's end-zone. I watch a lot of college football and to date I have personally counted 20 of these nets at different stadiums around the country and I'm sure there are many more.
That brings their current tally according to Evan Interactive (me) to somewhere around $500,000 +/-. For the amount of exposure they get, it is one hell of a deal if you ask me. Do the math. The average college football team has 6 home games, thats a little over $2,000 per game to have your brand prominiently displayed to 50,000 fans in house and the millions watching games on Tv. Smart move All State, thats one helluva CPM!
Unless we chalk this major marketing effort up to branding, I'd guess Allstate is hoping that as you get in that car accident with the drunken fan on your way out of the stadium, you remember that you could be in good hands with Allstate.
PS - AllState(and others) you can advertise on MarketingShift.com and get seen by 500,000+ viewers a month, and its a much more affordable then a college football game ad!