Friday, January 27, 2006

Video Never Metadata It Didn't Like

One of the challenges for video search engines is requiring that the videos include descriptive metadata to organize the content. When submitting a video to Google, the company describes how to include metatags, but doesn't offer recommended tags.

Hopefully the "professional" content providers as well as indie vloggers will agree upon and use a single set of metatags that will simplify search. If online video is to continue its momentum, we need to agree on a single format for genre, subject matter, people, length, and date information.

The video search engines are getting competition from startup multimedia indexes such as FireAnt that organize content from vloggers and podcasters. FireAnt offers a video directory (better than Google, but far from perfect) and has posted a list of recommended tags. Lets hope that big and small media will play well together.

By John Gartner at 11:11 AM | Comments (0)

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