Program Creates Instant Stores

Publishers looking to earn commissions by putting retailers' catalogs on their websites can do so with a single line of code, according to GoldenCan.com.

The company has written Javascript code that simplifies putting a product database onto affiliates websites. For an example, see All Mountain Sports Network. Affiliates get their own referring ID when products are sold. Instead of charging setup fees, Golden Can inserts its user ID on 25 percent of the traffic so that it gets credit for some of affiliate sales.

Overstock.com and Payless Shoes are also GoldenCan customers. This model makes sense for smaller publishers looking to garner some dough from their enthusiasm for a topic.