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Tuesday, January 17, 2006

Intelliseek & BuzzMetrics Become Nielsen BuzzMetrics

My friends over at Intelliseek have been up to some great stuff lately and it appears I'm not the only one that's noticed. Looks like the folks at Nielsen Media Rsearch have taken note as well and as a result BuzzMetrics and Intelliseek are coming together to form a single company. Here are the details of the deal...
“This morning, VNU announced that it has signed an agreement in principle to bring together Intelliseek and BuzzMetrics into a single company whose goal will be the creation of a new global standard for measuring and understanding word-of-mouth behavior and influence.

Upon closing, the new company, BuzzMetrics Inc., will operate under the "Nielsen BuzzMetrics" brand and will be headquartered in New York City, with offices in Cincinnati, Pittsburgh and Israel (in late 2005, VNU also invested in Israel-based Trendum and merged it with BuzzMetrics).

The new company will leverage Intelliseek's client relationships, and its advanced text-mining and text-analysis technologies, and BuzzMetrics' linguistic technolgoist and client-service expertise.

Both companies are recognized leaders in helping major companies, corporations and brands listen to, measure and act upon consumer-generated media: the consumer dialogue that affects their markets. The Nielsen BuzzMetrics service will fully leverage the strategic and financial backing of VNU, parent to such renowed research names as ACNielsen and Nielsen Media Research.

The new BuzzMetrics management team includes: Itzhak Fisher, chairman; Jonathan Carson, CEO; Mike Nazzaro, COO and president; Max Kalehoff, vice president/marketing; Pete Blackshaw, chief marketing and customer satisfaction officer.�

So what do you guys think about that? Neilsen has been trying to get a foothold in realtime web market research data and aggregation analytics and with the newly formed Nielsen BuzzMetrics, they have just that.

By Jason Dowdell at 10:50 AM | Comments (0)

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