Thursday, January 19, 2006

Amazon Launches Podcast Product Placement Cyber Talk Show

You've seen it a thousand times, celebs promoting new movies or authors chatting about their new books go to visit, Ellen, Regis and Jon Stewart to pitch viewers.

Now Amazon is in the game, creating a cyber show for shilling stuff that further erodes the product placement line. Amazon hired comedian Bill Maher (does he really need the money?) to do a half-hour online-only show that will integrate links to the product being sold.

The first show will reportedly feature Stephen King and musician Rob Thomas among others.

If Amazon is a success, perhaps we'll see an explosion of internet infomercials. Oprah could rebroadcast her shows online and add a commerce platform that enables viewers to buy the goods with a single click. I'm sure the revenue from selling the products would more than offset the production costs of storing and streaming the video, so everybody wins. The "icommerce" dream started more than a decade ago, but perhaps it was just ahead of its time.

Posted By Jason Dowdell at 01:43 PM
Permanent Link: Amazon Launches Podcast Product Placement Cyber Talk Show | Comments (0)

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