Wednesday, January 11, 2006

Adverts Get Their Game On

Advertisers looking to reach the millions of teens who used to watch TV and now spend hours killing time (and each other) with video games are going inside the console.

While playing Valve's Counter-Strike gamers saw billboards featuring Subway ads. Participants overwhelmingly (94 percent) remembered seeing the ads, which were the brainchild of Engage In-Game Advertising.

While parents may be concerned about having their kids exposed to even more ads ("I would kill for a turkey hoagie!!!!"), inserting ads into online games could have one positive side effect. Game companies looking to supplement their income through advertising may have to tone down the violence.

McDonald's probably wouldn't want Happy Meals to be advertised during games that feature rampant graphic violence, so game companies looking to maximize their "bang for the buck" would likely be asked to compromise with advertisers.

Posted By Jason Dowdell at 07:04 PM
Permanent Link: Adverts Get Their Game On | Comments (0)

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