Sorry for the delay folks... here's my top 10 list of marketing predictions for 2006. Let's see how close I can get on some of these.10.)
Free api's will continue to grow and licensing issues will be disputed by companies making commercial use of free api data and a benchmark lawsuit will be filed in this arena similar to the American Blinds & Wallpaper vs Google lawsuit.9.)
Feed marketing will explode as more and more places are discovered where clips from feeds make sense to be placed, similar to the web clips being shown in GMail.8.)
Email marketing will once again get hot. A service will be created that will allow anyone to put an email list on their blog without having to actually manage the email itself. They just say how often the email needs to be sent and the types of ads they'd like in it (if they have any preference) and somebody will make a lot of money off of this service. The service will be free and will be based on a revenue share agreement between the blogger and the company providing the email list mgmt service.7.)
RSS will never be a mainstream tool, I think it will be replaced by a technology that will be more friendly to the masses. Probably some sort of blogpost aggregation via email.. hmmm :)6.)
The hype around RSS aggregators
will die! Feed aggregation services will have slower growth in 2006 as compared to 2005 for several reasons.
a.) The benefit of rss / atom / rdf is the ability to pull data from sites quickly and effeciently and RSS aggregators are the crudest of applications
because they only aggregate data. To date, RSS aggregators like Bloglines have applied very little logic to that which it's aggregating and that will no longer be enough to satisfy real world needs.
b.) Moms, dads, grandmother's & grandfathers will never be familiar with RSS or feed technology and they'll need something more familiar like email to get info they're interested in. RSS will be combined with email in ways we didn't think possible.
c.) Scores of companies will continue to build their businesses on top of feed technology and by applying logic to the data in those feeds. These companies will get their users the data they're most interested in, in any medium they want it in, and whenever they want it. This application of logic to the data is what will increase the value of the feed and empower users to make better decisions when they need to make them without having to worry about learning the latest tech jargan.5.)
The bortal will rise & the newspaper will fall. A bortal is the combination of a blog and a portal. Key bloggers will expand the content & scope of their sites and we'll see portals become more blog-like in an effort to promote their key members as experts in specific fields and piggyback on the popularity of the blogging phenom. Newspapers will become more bloglike and encourage contributions from their readers and move a large majority of their content online to capitalize on the online advertising spend increases.4.)
Both Google & Yahoo will release a more accessible commercial version of their search API
that's accessible and affordable for the small business (think pennies per thousand transactions) in an effort to monetize their free APIs and extend their brand.3.)
A non-profit or small group of geeks will start a free service that makes it easy for bloggers and advertisers / PR firms to find each other. The service will let bloggers specify the types of businesses they want to promote while also stating the type of compensation they most prefer (gifts, trips, shoes, ipods, etc...). This will build long lasting relationships between key bloggers in their respective markets and promote the 1 to 1 marketing campaigns that were not possible or scalable prior to blogs.2.) Viral
marketing will no longer be closely tied to grass roots marketing efforts because corporate America will continue to exploit the viral marketing tactic and incorporate it into over 50% of their online marketing efforts. A new form of viral marketing will emerge, one that is much more difficult to copy by Fortune 500 companies. I have no idea what this new form will be.1.) Multimedia
search will catch fire. SEO's will try to figure out where all of this image traffic is coming from and a king of image search optimization will emerge. Video search will follow closely behind followed by other formats like print. And don't forget the mashup pimps, taking other people's content and deriving new meaning from it while profiting from it like never before.