Tuesday, May 30, 2006

Ad Supported Telephony Imminent

Virgin Mobile is testing what will become a popular service -- enabling consumers to earn free minutes on their phone by watching ads.

The Virgin service is for mobile customers who want to increase their monthly calling allotment, and it will appeal to a minority of the mobile-addicted folks. But as I've said before, ad-supported calls will debut in a big way on VOIP services such as Skype.

The price of calls via PC or mobile have fallen to the point where ad-supported services are feasible. Skype should be able to integrate graphical or video ads as a pre-roll before you make your call, and eBay already has the advertising network in place to make it happen.

Found via Reuters.

Posted By John Gartner at 01:27 PM
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