Wednesday, April 26, 2006

Geotargeting Far and Near

Kanoodle has added geotargeting to its ad-serving offerings, and I bet many publishers will start asking for this feature soon.

Geotargeting works both ways, helping local advertisers to reach national audiences, and vice versa. Media companies (newspapers, tv, radio) should be active consumers as they want to grow their audience without diluting the value that they provide to local advertisers.

Similarly, national publishers can customize their offerings so that they can work with local advertisers. Networks should offer aggregate traffic from national media (eg. the desirable NY Times, Wall Street Journal, BusinessWeek audience) and deliver ads for financial services companies only to residents in the Houston metro area, for example.

Posted By Jason Dowdell at 03:36 PM
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